MENA Readiness Scorecard
By Basma El Baz  ·  MENA Expansion Intelligence
Go Arab
MENA Readiness Scorecard
Find out exactly where your company stands across the 8 dimensions that decide success in the Arab world, where your real gaps are, and what to fix before they cost you in market. Your score is free and shows on screen in minutes.
Get my free score
Why this matters
Most companies enter MENA underprepared, and only find out once they are already there
The Arab world is one of the fastest-growing consumer markets globally. Companies that enter with the right preparation consistently outperform those that don't. The difference comes down to 8 areas most expansion teams never check until it's too late.
3 in 4
international companies that attempt expansion fall short of their goals due to poor market preparation*
$2M+
typically lost in failed market entries when accounting for team, setup, legal costs, and missed opportunity*
8 areas
where companies consistently fall short, most of which are avoidable with the right preparation
The Go Arab Scorecard was built to surface these gaps before they cost you. It takes 8-10 minutes and gives you an honest picture of where you stand across the 8 dimensions that determine success or failure in the Arab world. *Based on international expansion research (Wise/SBA data) and documented cases including Target Canada, Tesco US, and Mattel China.
What you will be assessed on
Market Validation
Strategic & Identity Fit
Technical Readiness
Cultural Intelligence
Trust Architecture
Localization Depth
Commercial & GTM
Commitment & Longevity
How it works
1
Answer 32 questions across 8 dimensions
Takes 8-10 minutes.
2
Get your free readiness score instantly
See your overall percentage, your score on each dimension, and where your biggest gaps are. Free & instant.
3
Unlock the full expert report (optional)
An optional paid upgrade ($97). A detailed, personalised report covering:
Dimension-by-dimension expert analysis of your answers
Your biggest risks and business impact
Concrete actions to fix each gap
Country-specific insights for your target markets
Downloadable PDF report
Free instant score
8 dimensions
8-10 minutes
Basma El Baz
BE
About the expert behind this scorecard
Basma El Baz
MENA digital strategy and partnerships specialist with 16+ years of in-market experience across TikTok, Meta, Huawei, and Yahoo in the region. She has worked across market development, localization, cultural intelligence, and commercial partnerships in the UAE, Saudi Arabia, Egypt, and beyond. The Go Arab Scorecard is built on the proprietary framework she developed through that experience.
Read more at basmaelbaz.com →
What the full report looks like
MENA READINESS REPORT · GO-ARAB.COM
Acme Technologies · SaaS & Technology · UAE
OVERALL SCORE
61%
Out of 100
READINESS LEVEL
Emerging Readiness
Target: UAE
SCORE BY DIMENSION
Market Validation78%
Trust Architecture34%
Cultural Intelligence55%
Localization Depth48%
CRITICAL FLAG
Your market representation does not carry the decision-making weight that UAE partners expect at first meeting.
FULL ANALYSIS
TRUST ARCHITECTURE34%
Trust is not a feature in the UAE market - it is the foundation on which every commercial relationship is built. Your current signals of credibility are limited and not yet visible to the buyers and partners you need to reach in Dubai.
WHAT TO DO
1
Secure at least one named UAE reference customer before your next enterprise sales conversation.
2
Set up a WhatsApp Business account with a UAE number and Arabic auto-reply within 30 days.
🔒
Your report looks like this
Personalised to your company, industry, and target market. Generated instantly after payment.
Frequently asked questions
Before we begin
Tell us about your company
All fields are optional. Add your email only if you would like us to be able to resend your report if it ever fails to generate. Your answers are used only to personalise your report.
Optional. If you add it, we will only use it to resend your report if it ever fails to generate. We don't send marketing emails.
Which best describes your situation? (required)
Your results are only as accurate as your answers. We recommend responding based on your current reality, not your intentions or future plans. There are no right or wrong answers, only an honest picture of where you stand today.
Your MENA Readiness Results
Overall score
—%
Readiness level
Score by dimension
What your score reveals
Get your full expert report
A detailed, personalised analysis based on a proprietary MENA expansion curriculum built from 16+ years of in-market experience across TikTok, Meta, Huawei, and Yahoo. Not generic advice, real market intelligence applied to your specific answers.
Dimension-by-dimension expert analysis of your answers
Your biggest risks and business impact
Concrete actions to fix each gap
Country-specific insights for your target markets
Downloadable PDF report
Because your report is generated instantly and personalised to your answers, it can't be returned once created. But your satisfaction matters: if something genuinely missed the mark, please email us within 7 days.
Secure payment via Stripe
Cards, Apple Pay, Google Pay
MENA Readiness Report  ·  go-arab.com
Overall score
—%
Readiness level
Score by dimension
Full analysis
Generating your personalised MENA report...
Please keep this page open while your report is being prepared. Switching apps may interrupt generation.