MENA Readiness Scorecard
By Basma El Baz  ·  MENA Expansion Intelligence
Go Arab
MENA Readiness Scorecard
A structured diagnostic based on a proprietary MENA expansion curriculum. Answer 32 questions and find out exactly where your company stands, where the real gaps are, and what to fix before they cost you in market.
Why this matters
Most companies enter MENA underprepared, and only find out once they are already there
The Arab world is one of the fastest-growing consumer markets globally. Companies that enter with the right preparation consistently outperform those that don't. The difference comes down to 8 areas most expansion teams never check until it's too late.
3 in 4
international companies that attempt expansion fall short of their goals due to poor market preparation*
$2M+
typically lost in failed market entries when accounting for team, setup, legal costs, and missed opportunity*
8 areas
where companies consistently fall short, most of which are avoidable with the right preparation
The Go Arab Scorecard was built to surface these gaps before they cost you. It takes 10 minutes and gives you an honest picture of where you stand across the 8 dimensions that determine success or failure in the Arab world. *Based on international expansion research (Wise/SBA data) and documented cases including Target Canada, Tesco US, and Mattel China.
What you will be assessed on
Market Validation
Strategic & Identity Fit
Technical Readiness
Cultural Intelligence
Trust Architecture
Localization Depth
Commercial & GTM
Commitment & Longevity
How it works
1
Answer 32 questions across 8 dimensions
Takes about 10 minutes.
2
Get your free readiness score instantly
See your overall percentage and how you score across each dimension. Free, no sign-up required.
3
Unlock your full expert report - Paid
A detailed, personalised report based on a proprietary MENA expansion curriculum, covering your risks, priorities, and country-specific insights.
About 10 minutes
32 questions
Free score
Basma El Baz
BE
About the expert behind this scorecard
Basma El Baz
MENA digital strategy and partnerships specialist with 16+ years of in-market experience across TikTok, Meta, Huawei, and Yahoo in the region. She has worked across market development, localization, cultural intelligence, and commercial partnerships in the UAE, Saudi Arabia, Egypt, and beyond. The Go Arab Scorecard is built on the proprietary framework she developed through that experience.
Read more at basmaelbaz.com →
What the full report looks like
MENA READINESS REPORT · BASMAELBAZ.COM
Acme Technologies · SaaS & Technology · UAE
OVERALL SCORE
61%
Out of 100
READINESS LEVEL
Emerging Readiness
Target: UAE
SCORE BY DIMENSION
Market Validation78%
Trust Architecture34%
Cultural Intelligence55%
Localization Depth48%
CRITICAL FLAG
Your market representation does not carry the decision-making weight that UAE partners expect at first meeting.
FULL ANALYSIS
TRUST ARCHITECTURE34%
Trust is not a feature in the UAE market - it is the foundation on which every commercial relationship is built. Your current signals of credibility are limited and not yet visible to the buyers and partners you need to reach in Dubai.
WHAT TO DO
1
Secure at least one named UAE reference customer before your next enterprise sales conversation.
2
Set up a WhatsApp Business account with a UAE number and Arabic auto-reply within 30 days.
🔒
Your report looks like this
Personalised to your company, industry, and target market. Generated instantly after payment.
Frequently asked questions
Before we begin
Tell us about your company
Email is required. Other fields are optional. Your answers are used only to personalise your report.
We use this only to help you if your report fails to generate. We don't send marketing emails.
Which best describes your situation? (required)
Your results are only as accurate as your answers. We recommend responding based on your current reality, not your intentions or future plans. There are no right or wrong answers, only an honest picture of where you stand today.
Your MENA Readiness Results
Overall score
—%
Readiness level
Score by dimension
What your score reveals
Get your full expert report
A detailed, personalised analysis based on a proprietary MENA expansion curriculum built from 16+ years of in-market experience across TikTok, Meta, Huawei, and Yahoo. Not generic advice, real market intelligence applied to your specific answers.
Dimension-by-dimension expert analysis of your answers
Your biggest risks, ranked by severity and business impact
Concrete actions to fix each gap, sequenced by priority
Country-specific insights for your target markets
Critical flags called out explicitly where they apply
Downloadable branded PDF report
Report delivered instantly as on-screen analysis and downloadable PDF. By proceeding you confirm your answers reflect your current reality. No refunds once the report is generated.
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MENA Readiness Report  ·  basmaelbaz.com
Overall score
—%
Readiness level
Score by dimension
Full analysis
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